Before starting a car business from home, much like any business, it pays to do your research -
Establish demand – you need to know there’s actually demand for a car dealership in your area. If you’re practically next door to another dealership you might face additional challenges, and while this might not necessarily deter you, it should inform your approach.
Determine your audience – who do you want to sell cars to? Is it family cars and first cars for everyday people? Is it luxury cars for the wealthy? Or even classic or specialty cars for collectors and restorers? If you know one particular niche or audience better than another, start there. It doesn’t mean you can’t branch out later, but you should give yourself a set target to begin with.
Where does your target audience buy their cars? – You should investigate the buying habits of your chosen demographics, including where they buy their cars and what motivates their final purchasing decisions. This knowledge can help you determine what you’ll do to set yourself apart from the competition.
What kinds of cars sell in your area – now you know your audience and their buying habits, what cars are they buying? Each area is different, and cars that typically work with your target demographic in one area may not necessarily be popular in yours. Without knowing this, it’ll be hard to gauge which vehicle purchases are likely to lead to quick, high-value sales and which aren’t.